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Social Media Specialist

Hyderabad, India•Full-time (Night Shift – US Time Zone)•Posted Nov 20, 2025

We’re looking for an experienced Social Media Specialist to join Akyra Active Life’s digital marketing team in Hyderabad.

This role supports our global operations and requires working night shifts aligned with the US time zone. You will lead social media strategy, content execution, performance marketing, and analytics across multiple platforms for Akyra and its brands.


Company Overview

Akyra Active Life is a unified house of premium lifestyle brands built on craftsmanship, culture, and contemporary design. Our labels include Jind Mahia, WAVR, WerkDanceWear, and Laxakaar, each catering to modern consumers across Indian ethnic wear, athleisure, and performance apparel.

We operate across India and the USA, offering a fast-paced, growth-oriented environment that values innovation, creativity, and impact.

Brand Links


Experience Required
3–5 years


Job Summary

As a Social Media Specialist, you will execute strategic, creative, and data-driven social media initiatives to strengthen brand presence, drive engagement, and support growth. This includes content creation, performance marketing support, analytics, and platform management.


Key Responsibilities


Social Media Management

  • Develop and execute social media strategies aligned with brand and business goals
  • Create, curate, and manage content across LinkedIn, Instagram, Facebook, and Twitter
  • Monitor comments, messages, and community activity across platforms
  • Build engaging campaigns and track performance metrics regularly
  • Maintain the social media content calendar with disciplined, timely posting

Performance Marketing

  • Plan and manage performance marketing campaigns (Meta, Google Ads, LinkedIn Ads)
  • Analyze campaign performance using Google Analytics and platform insights
  • Work closely with marketing and design teams to align messaging and visuals
  • Stay updated on platform algorithm updates and adjust strategies accordingly
  • Support paid media execution end-to-end

Brand Presence & Growth

  • Manage holistic digital presence for all Akyra brands
  • Collaborate with cross-functional teams to drive unified marketing efforts

Required Skills

  • Proven experience in social media marketing, digital strategy, and campaign execution
  • Strong understanding of SEO, SEM, Google Ads, and analytics tools
  • Proficiency with WordPress, HubSpot, Mailchimp, Hootsuite, Canva
  • Excellent written & verbal communication skills
  • Ability to craft sharp, engaging, visually appealing content

Preferred Skills

  • Experience with LinkedIn Message Ads & WhatsApp campaigns
  • Knowledge of MarTech tools and performance marketing fundamentals
  • Creative mindset with strong visual storytelling ability
  • Experience in B2C or D2C growth environments
  • Comfort working with international/non-Indian time zone teams

Education

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field

Interested?

Share your profile with: Bobby.Naraharasetty@akyraactivelife.com